Modernizing Hilton Honors for Seamless Member Engagement
Mobile App Redesign — Lead Product Designer
Product Strategy & Design
UI/UX
Design System Integration
Iterative Design & Testing
Hilton Honors Account Experience
Modernizing Hilton Honors for Seamless Member Engagement
A user-centered redesign of the Hilton Honors Account tab that modernizes the mobile experience, improves clarity on member status, and lays the foundation for global scalability.
Company
Hilton
Date
Timeframe
4 months
Project Type
Mobile App Redesign — Lead Product Designer
Technology
Figma, FigJam: Design, prototyping, whiteboarding Zeroheight: Design system documentation and maintenance Jira & Confluence: Project management, documentation
Hilton Honors Account Experience
Overview
The Hilton Honors app’s Account tab, used by millions, had grown cluttered and confusing. With Hilton’s global growth, modernizing this key touchpoint to be intuitive, accessible, and scalable became essential—helping members easily track status and rewards while reflecting Hilton’s brand evolution.
We leveraged Hilton’s new design system and user insights to create a clear, consistent interface that simplifies complex info and boosts member engagement. This redesign sets the stage for future enhancements like expanded language support and improved accessibility.
Hilton Honors Account Experience
The Challenge
The existing Account tab was built on legacy design and code, resulting in a cluttered interface that left many users unsure how to interact with key features. Critical information like Nights, Points, and Stays was buried in confusing visuals, frustrating even Hilton’s most engaged members. At the same time, the app lacked consistency with Hilton’s web platform, creating a fragmented experience that weakened brand trust.
Hilton needed a solution that could simplify complex loyalty information while delivering a consistent, accessible experience aligned with their evolving brand. The challenge was balancing design innovation with technical constraints, all while ensuring the app could grow internationally and meet diverse user needs without sacrificing clarity or usability.
Hilton Honors Account Experience
The Solution
To address the complexity and confusion, we reimagined the Account tab using Hilton’s evolving design system, focusing on clarity and scalability. We introduced a clean, intuitive progress ring that clearly visualizes member status, replacing the cluttered tracker. A dedicated member benefits section was added to surface detailed rewards information, directly responding to user feedback. Throughout, we prioritized accessibility and consistency with Hilton’s web platform to create a unified brand experience.
Figma, FigJam: Design, prototyping, whiteboarding Zeroheight: Design system documentation and maintenance Jira & Confluence: Project management, documentation
Working closely with the internal team and researchers, we balanced innovative design with technical constraints, building reusable, scalable components that support future language expansions. Iterative user testing guided refinements, ensuring the interface was both visually appealing and easy to navigate. This collaborative approach fostered rapid iteration and alignment across teams, delivering a solution that empowers members and strengthens Hilton’s global loyalty program.
Hilton Honors Account Experience
Performance Results
The redesigned Account tab significantly improved usability and member satisfaction. Early feedback highlighted the clarity of the new progress ring and the value of accessible benefits information. The app’s foundation now supports seamless expansion into new languages and markets, positioning Hilton Honors for global growth and new market opportunities.
Reduced development time by approximately 37%
Expanding usability for over 220 million Hilton Honors members
3 rounds of user testing and in-depth interviews members across all tiers
This redesign sets a new standard for Hilton Honors’ mobile experience, strengthening member trust and engagement. By bridging design innovation with practical constraints, the project has laid a scalable, accessible foundation that will evolve alongside Hilton’s global ambitions.
