Scaling and Maturing a Leading Storage Brand’s Digital Experience
Enterprise Redesign — Lead Product Designer
Web Design
Mobile App
UI/UX
Enterprise Design
Extra Space Enterprise Design
Scaling and Maturing a Leading Storage Brand’s Digital Experience
A system that unified Extra Space Storage’s digital experience—boosting consistency, accessibility, and scalability while accelerating the company’s UX maturity.
Company
Extra Space Storage
Date
Timeframe
8 months
Project Type
Enterprise Redesign — Lead Product Designer
Technology
Figma: Design, prototyping Jira: Project management Confluence: Documentation
Extra Space Enterprise Design
Overview
Extra Space Storage, one of the largest third-party self-storage brands in the U.S., faced a fragmented and inconsistent digital presence across its website, mobile app, sales software, and kiosk systems. Despite decades of success, the company’s UX maturity was still emerging, limiting its ability to deliver a unified, accessible experience at scale.
As design lead, I spearheaded the creation of a comprehensive design system and enterprise design strategy that established consistency, accessibility, and scalability across all digital touchpoints. This foundational work enabled Extra Space to mature from a fragmented UX approach toward an integrated, user-centered design culture.
Extra Space Enterprise Design
The Challenge
The company’s digital products suffered from inconsistent branding, outdated interfaces, and inaccessible design elements. Brand guidelines were not digitally accessible, design components were used inconsistently, and no enterprise-wide UX standards existed. This fragmented experience hindered customer engagement and operational efficiency.
The challenge was to build a scalable design ecosystem that could unify multiple products —from the public-facing website and mobile app to internal sales and account management tools— while respecting legacy constraints and preparing for future growth. The solution needed to balance brand integrity, accessibility compliance, and cross-team collaboration.
Extra Space Enterprise Design
The Solution
We began by conducting a comprehensive design audit and SWOT analysis to identify gaps and opportunities. The flagship project was a full redesign of the website, the primary customer touchpoint, which set the tone for the enterprise design system. Working with an external agency, we defined core design elements—colors, typography, buttons, grids—and created detailed documentation to ensure consistent application.
Figma: Design, prototyping Jira: Project management Confluence: Documentation
Next, a reusable component library was developed that scaled across products, including the mobile app and internal sales software. Close collaboration with development teams ensured smooth implementation and knowledge transfer. We phased the rollout, incorporating feedback from users and stakeholders to continuously refine the system. Accessibility improvements were embedded throughout to support all users.
Extra Space Enterprise Design
Performance Results
The design system and updated flagship website significantly improved visual consistency, usability, and accessibility. Early internal feedback celebrated the clarity and cohesion of the new design language. The scalable system empowered cross-functional teams to build new features faster and more consistently, accelerating Extra Space’s journey toward UX maturity.
unified digital experience for millions of users across 3,500+ locations and 43 states
Bluetooth touchless entry app across 50+ stores
Over 2.4 million customers served annually
This foundational work positioned Extra Space Storage as a leader in digital experience within the self-storage industry, enabling ongoing innovation and helping prepare to deliver a cohesive, user-centered ecosystem that supports both customers and employees.
